Westfield Christmas Pop Up

Christmas is a magical time of the year, filled with joy, warmth, and the spirit of giving. Silk Magnolia, renowned for its luxury gifting, recently launched their first-ever pop-up shop at Westfield Geelong. The shop showcased a stunning collection of luxury gift boxes, silk pillowcases, eye masks, and scrunchies. What started as a one-week pop-up quickly transformed into a four-week tenancy due to its overwhelming popularity. As the holiday season unfolded, Silk Magnolia's pop-up shop became a destination for discerning shoppers, seeking to add a touch of opulence to their gift-giving.

The highlight of Silk Magnolia's pop-up shop was the launch of their luxury gift boxes. These carefully curated boxes featured collaborations with other local brands, including 6ft6 wines, Base Supply, Ocean Road Skincare, Sohum Candles, and Chocamama Chocolates. The combination of Silk Magnolia's exquisite silk products with these renowned local brands made the gift boxes highly sought-after by customers.

The knowledge that many new customers would be waking up to the luxury of Silk Magnolia on Christmas morning brought immeasurable joy to our hearts.